Wellness Services & Fitness Programs in the Modern Private Club
Recorded On: 02/28/2013
This presentation is for clubs that are contemplating the addition of wellness services & programs (fitness, group exercise, spa services and health education) or already have them and wish to learn the industry's “best practices.” There are important lessons to be garnered from the experience of the many clubs who have already traveled this path. For existing facilities and programs of this type, there is now a firm body of “best practices” in creating and maintaining a vibrant and cost-effective program that positions the club optimally to compete and to prosper as it seeks to tap into new membership demographics with cutting edge facilities and programs not formerly sought by private club members.
The presentation will describe how to:
- Successfully secure member support for the addition of fitness, wellness and spa services and facilities that can revitalize membership recruitment and member retention
- Create a vision for new physical activity, education and spa service programs that are much more than a duplication of services presently available in the commercial marketplace
- Foster interdepartmental cooperation and collaboration between the fitness/wellness/spa services staff and existing departments and traditional club programs and services so as to exponentially increase impact and member participation to new “highs”
- Attract and retain a professional fitness/wellness/spa services staff who are creative, career-oriented and committed to playing an active role in the enhancement of the overall club membership experience
- Identify and reach out to new customer groups who are seeking new “non-traditional” programs & services
Senior Vice President, WTS International
Chris White represents WTS International in all matters related to spa, health club and leisure facility planning and design consulting. He works closely with developers, architects, engineers, general contractors and project management teams to develop planning parameters and to determine the most appropriate size and design features for spas, fitness centers and residential clubhouse facilities. He has assisted architectural and interior design firms throughout the world in the development of viable space programs with a focus in such areas as access and egress, locker room design, spa and fitness equipment recommendations, audiovisual and computer systems, lighting, cabinetry and millwork, flooring, finishes and sound attenuation issues.
White has served the spa and fitness industry since 1978 in a wide variety of capacities including promotion, program development and management. He has been a guest speaker on the subject of spa and fitness center design and operations at a number of regional, national and international conferences including I.H.R.S.A., Hotel Developers Conference, the Club Managers’ Association of America, International Council on Active Aging Conference and the Hospitality Design Conference. He has authored articles on spa design development and operations for such publications as Boardroom, Athletic Business and Club & Resort Management magazines among numerous others.