The Power of Favorite Place Status

Recorded On: 04/28/2016

Clubs today are under threat from demographics, regulation, economic uncertainty and competition from the public sector. The private club industry is compressing. In order to stay vibrant and relevant in today and tomorrow's market place clubs must maximize the experience level in all of their amenity areas. From McMahon Group's extensive membership survey research with over 1,200 private clubs, 90% of members and spouses repeatedly state they want their club to be one of their favorite places to dine. However, less than half of them say their club actually achieves this. It is an unnecessary missed opportunity. Your club has already made the capital investment in its dining programachieving Favorite Place Status is fulfilling the promise.

This webinar will present and discuss the why now, what Favorite Place Status is, the strategic process to implementation, and the benefits your club will reap from achieving Favorite Place Status. This webinar is relevant and valuable for general managers, clubhouse managers, food & beverage directors, dining room managers and executive chefs. Ample time will be left for questions and answers.

Bill McMahon Sr.

Chairman, McMahon Group

Bill McMahon, Sr., is an operational, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 1,800 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project. 

Frank Vain

President, McMahon Group

Frank J. Vain, President of McMahon Group, Inc., in St. Louis, provides consulting and planning services to private clubs throughout North America and Asia. Through use of specialized services including membership surveys, strategic planning, operational analysis and facility long-range planning, Vain assists clubs in developing individualized strategies for their unique situations.

Vain joined McMahon Group, Inc., in 1988 and has more than 30 years of experience in the management and development of hospitality properties including private clubs, athletic clubs, resorts and restaurants. He is a former partner in Concord Sports Club and past president of The Country Club of St. Albans.

Vain is a native of Philadelphia and a graduate of Franklin & Marshall College, Lancaster, Pa. He is a featured speaker at regional chapter meetings of club managers and at college hotel/restaurant management departments. He has written numerous articles that have been published in Club Director and Club Management magazines. Since its inception in 1991, Vain has researched and produced McMahon’s Club Trends®, now a joint project with NCA, and a recognized industry benchmark on the trends and issues affecting private clubs.

Bill McMahon Jr.

Vice President, McMahon Group

Bill McMahon Jr. is a private club planner who has been working with McMahon Group since 1999. Bill is Co-Editor of the quarterly trends report, Club Trends, published with the National Club Association. He is also responsible for the Pulse Survey research McMahon conducts with private club executives. McMahon studied architecture at Arizona State University and graduated from Webster University in St. Louis with a degree in Media Communications. He is a member of Bellerive Country Club and sits on the Board of the Tennessee Society of St. Louis as the Secretary.

McMahon also created and runs the Clubtopia® business directory for the club world located at

Richard Lareau

Director of Dining & Operations Enhancement, McMahon Group

Richard Lareau has worked in the private club industry since 1992. His more than 24 years of experience in club management as a food and beverage specialist has enabled him to develop well-trained professional teams that deliver friendly service and consistently efficient, high-quality cuisine resulting in increased member participation, higher revenues and bottom-line contributions to the overhead of the club. He is a manager’s friend and assistant in delivering a club’s dining promise.

Lareau is a Certified Club Manager (CCM) and Certified Chief Executive (CCE). He is winner of the 2009 Mel Rex Award from the Excellence in Club Management® Awards; and, was awarded Club Manager of the Year by the Texas Lone Star Chapter in 2013 for his achievements and contributions to the private club industry. Lareau is an active member of Les Amis des Escoffier, Chaine des Rotisserie and The International Wine Society.


Webinar Recording
Open to view video.
Open to view video.
Survey - The Power of Favorite Place Status
11 Questions
11 Questions Please fill out this brief survey to provide your feedback about this webinar session.