This session will cover marketing and communications strategies for driving new membership to your club. A key focus will be on attracting younger members, especially the millennial generation, without alienating your existing membership. In as little as 10 short years, the difference between shutting your doors and having an active membership will depend on your ability to connect with this generation and attract them to your club. You’ll learn their driving motivations and discover best practices for effectively communicating with them.
Founder, The Private Club Agency
Gabriel Aluisy is the founder of The Private Club Agency, a Tampa, Fla., based design, marketing and consulting firm focused on membership marketing and retention strategy at private clubs. He is the author of The Definitive Guide to Membership Marketing and the bestselling book Moving Targets: Creating Engaging Brands in an On-Demand World. Each week, Aluisy hosts the Private Club Radio Show, the industry’s first and only podcast dedicated to private club education.
Aluisy has been featured in Entrepreneur®, NBC, iHeart Radio and many other leading publications. His keynotes have included the Professional Club Marketing Association’s National Conference, The Florida Club Summit, the Asia Pacific Golf Summit as well as many regional events. He is a graduate of American University’s School of Communication.