Modern Club Marketing: Millennials & Beyond
Recorded On: 11/10/2016
A change is coming, and it's bright eyed and full of ambition. Millennials may be responsible for one of the largest changes the club industry and its culture will ever see, but are clubs today taking the right steps to ensure they understand and appeal to this new generation of club members?
This program will highlight the coming demographic change clubs are going to face, and will examine the tools, technology, communication, and programming clubs are implementing to better understand and serve potentially younger memberships.
Director of Marketing at Jonas Club Software
Trevor Coughlan, Director of Marketing at MembersFirst & Jonas Club Software, has worked extensively within the technology industry developing, managing and executing multi-strategy marketing campaigns. During his 10+ years specializing in Club Industry Marketing and Technology, Coughlan has spoken extensively to club industry professionals about the benefits of a strong marketing platform. Coughlan delivers a fresh perspective with his presentations, and has a natural ability to convey marketing principles and practices to audiences of all types.