Member-First Marketing to Increase Member-Hosted Private Events and Member Attendance at Member Events

Recorded On: 05/22/2014

This webinar will discuss:

• How your "Member First" attitude in catering will build repeat and loyal member business
• Targeting your membership to increase member-hosted events
• Positioning the catering department as a member benefit to impact member retention
• Providing opportunities for members to shine as event hosts
• Increasing value, fun and “wow” moments by creating customized and engaging member events

Thank You to Our Sponsor

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Lynne LaFond DeLuca

Executive Director, Association of Club Catering Professionals

Lynne LaFond DeLuca earned her Bachelor’s Degree in Business Management from Cal State University Long Beach and began her hospitality career in the hotel industry and became the youngest general manager of a hotel at the time in Beverly Hills, California. DeLuca then moved into the private club industry and spent 15 years with ClubCorp, Inc., in the positions of vice president, private events and vice president, membership and sales. She has 26 years of private club experience. In 2011, Lynne founded and is the executive director of the Association of Club Catering Professionals. It is the first association dedicated to education for catering professionals in the private club industry. Her newsletter is read by 9,000 private clubs each month.
 
DeLuca has written for industry publications including NCA CONNECT, CMAA's Back of the House, Boardroom Magazine, Catering Magazine and Private Club Advisor. She is a nationally recognized speaker and has trained people around the world in the art of events, catering and golf tournament sales. DeLuca has an absolute passion for what she does and for helping the people that she works with to perform at their maximum level. In 2014, Boardroom Magazine named DeLuca “One of the Most Influential Women in the Private Club Industry” and in 2016 she was honored with the “Gary Player Educator of the Year” award.

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