Maximizing Membership Retention and Recruitment through the Role of the Membership Director
Recorded On: 11/21/2013
It seems as though everyone agrees that membership retention and membership recruitment have become critically important issues for private clubs today. However, there is not a great deal of agreement with regard to “whose job is it” when it comes to the complex task of membership retention and membership recruitment at a successful private club. Certainly, the membership director plays a vital role in that important task. But, exactly, what role?
If you desire to better understand the complex and critically important role of the membership director of a private club you won't want to miss this webinar. This informative session will provide you with the knowledge to maximize membership retention/recruitment through the role of the membership director.
President, Creative Golf Marketing
Steve Graves is president and founder of Creative Golf Marketing. Creative Golf Marketing has been named "Membership Marketing Firm of the Year" for thirteen consecutive years (2000-2012) by The BoardRoom Magazine. As the president of Creative Golf Marketing, Graves has provided more than 900 consultations and membership marketing initiatives for private club facilities. These consultations and initiatives focused primarily on increasing the clubs' revenues, marketability, efficiency and long-term financial stability.