"Embracing Cultural and Generational Diversity: Future-Proofing Our Organizations" with Jose Villa

Recorded On: 04/17/2018

America is in the midst of a societal transformation unlike any America has ever seen before. But change provides immense opportunities for those who adjust. For forward-thinking organizations, embracing cultural and generational diversity can “future-proof ” their organizations and help them chart a more successful path forward.  

Jose Villa

Founder and President, Sensis

Jose Villa founded Sensis in 1998 as a website development firm and has since expanded the company into a full-service marketing and advertising  agency. The Sensis integrated model combines a cross-cultural approach to  the general market, where ethnic insights lead Sensis’ work. The company focuses on the role of digital media, the mainstreaming of multicultural markets, and the transformative impact of social technology. 

Villa frequently publishes on multicultural marketing subjects at MediaPost, and his blog, ThinkMulticultural.com. He is a fellow of the Robert Toigo Foundation, a founding member of the Cesar E. Chavez Foundation, a board member of the National Federation of Independent Businesses (NFIB) and a past advisory board member of the U.S. Hispanic Chamber of Commerce.

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