Crisis Communications: Being Prepared for the Unexpected
Recorded On: 06/27/2013
A crisis is any unwelcome event or situation that forces your club to divert resources to manage it or risk losing a key component in its ability to survive. Almost all crises can be anticipated, which means preparing for the crisis before it even happens. This program provides guidance on how to prepare, including strategies for dealing with negative media coverage in a world of viral communications and 24/7 news coverage.
Senior Consultant, Spaeth Communications
Lisette Mondello’s background includes extensive experience in public affairs, as well as crisis and strategic communications, handling high level engagements in the public and private sectors. Prior to her work at Spaeth, she served as senior advisor and communications director to two former U.S. Senators. She also served as assistant secretary for Public and Intergovernmental Affairs at the U.S. Department of Veterans Affairs, and was senior advisor to the U.S. Secretary of Education.