Communications & Marketing
Forces Shaping Your Club’s OperationsRecorded On: 10/02/2018
Based on data from approximately 340 private clubs, this session discusses these trends and will provide expert insights and benchmarks in critical club areas for their leaders to analyze at their own operations.
"Prideology" with Bill WalsheRecorded On: 04/17/2018
The Viceroy Hotel Group has spent the past five years activating “Prideology,” the DNA of its business. Serving as the roadmap to success, and the cultural platform of its group, Prideology has given Viceroy Hotel Group a genuine competitive advantage, in ways that can apply to any business sector.
"Embracing Cultural and Generational Diversity: Future-Proofing Our Organizations" with Jose VillaRecorded On: 04/17/2018
America is in the midst of a societal transformation unlike any America has ever seen before. But change provides immense opportunities for those who adjust. For forward-thinking organizations, embracing cultural and generational diversity can “future-proof ” their organizations and help them chart a more successful path forward.
"Perspectives from a Golf Industry Leader" with Chip Brewer and Mike StachuraRecorded On: 04/17/2018
Chip Brewer, President & CEO Callaway Golf Company, sits down with Golf Digest Senior Editor Mike Stachura to discuss the distinct challenges and opportunities in the golf equipment business today as golf’s hottest brand continues to innovate and compete in the game’s constantly changing environment. Amid that variability, he’ll also address the consistent role private clubs play in golf’s present and its future.
How a Club's Mobile App Can Drive Revenue and Retention and Streamline OperationsRecorded On: 10/13/2016
Explore how clubs are implementing mobile platforms to engage and communicate with members.
Member-First Marketing to Increase Member-Hosted Private Events and Member Attendance at Member EventsRecorded On: 05/22/2014
Gain insight into how a club can position its catering department as a member benefit and increase member-hosted events.
Maximizing Membership Retention and Recruitment through the Role of the Membership DirectorRecorded On: 11/21/2013
Examine the role of the membership director.
Crisis Communications: Being Prepared for the UnexpectedRecorded On: 06/27/2013
Learn how to prepare for dealing with negative media coverage in a world of viral communications and 24/7 news coverage.